As competition for visitors becomes increasingly fierce online, optimizing your site for search engines is more important than ever. Most internet users never get past the first page of search results, so if your site doesn’t show up there, your traffic will suffer. Learn some easy tips for optimizing your site in this article.
If you want SEO to help increase the traffic to your website, you need to code it appropriately. Search engines are not humans and their spiders will not make exceptions for inadequate code. A Flash content loaded site that lacks descriptive text will can’t indexed by search engine spiders.
Use alt tags for images and span element titles to your advantage. Search engines look at a site’s code, not what is actually visible to a user, so if your keyword is “cat” and there is a picture of a calico cat on your site, using an alt tag of “a calico cat” for the image will expose the search engine to your keyword even if the user never sees it. The title of a span element works in the same way.
Always check your keyword density when working towards search engine optimization goals. 3-5 percent should be the total of links or text on a page. Spread the information on your whole site, not just on your homepage. Every page needs keywords for search engines to recognize content.
Websites need to be regularly refreshed with new content and pages to help with search engine optimization. Keywords are great yet they can only help your site to an extent. If you are writing about popular subjects, it is easy to get lost in the crowd. You do not want your website ranked low on a search engine. Keep your recommendations fresh by linking to appropriate and influential high ranking websites on a regular basis.
Always use SEO-friendly URLs for your websites. If you use keywords in your URLs then your website will show up in a higher position in search results. Remember, hyphens in URLs are treated as spaces, but underscores or not, so for search engine purposes it is preferable to use hyphens in URLs and file names.
Always make sure that the individual pages that make up your site link to themselves as well as your main webpage. By having more pages that link between themselves, more traffic will be received by each individual page. This is one of the most basic ways to optimize and grow the traffic you already receive to your site.
If you plan to retire or change your URL try to use a 301 redirect. This code is beneficial. The 404, or “Page Not Found” code can be damaging. A code 301 will tell your various search engines where they should transfer your old URLs search engine results page position to.
It can be easier than you think to boost your web site’s visibility by optimizing it for the major search engines. As you’ve seen, you don’t have to resort to gimmicks or underhanded tactics to improve your search ranking. Just apply the techniques you’ve learned in this article, and soon your traffic will increase.